THE LITTLE BEAUTY PARCEL
Brief:
*Work on a 360 Christmas Campaign that would be memorable, highlights gifting, global shipping, and create brand awareness.
*Create unique packaging for the New Christmas Collection.
*Work on a PR event for press to launch the products
#TheLittleBeautyParcel
- Brought to life by the hero video, which follows the journey of a gift who will do anything possible to make sure it reaches it’s new home in time for Christmas
- Story expansion: all parcels set out from warehouse together- reaching different people highlighting range of products potentially, but focusing on this one ‘little beauty parcel’ getting to someone who really needs it in our most remote delivery destination)
- This ‘little parcel’ will contain an own label Feelunique item that will be sold on site. It should contain all the little things everyone working hard at Christmas needs. For example, multi purpose balm, sleep spray, hand cream, candle, roller ball, in a little parcel, muscle soak etc.
Identity Process
Story
THE LITTLE BEAUTY PARCEL
By Paperfinch Theatre for Feelunique
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In a far-away forest, there’s a warehouse boutique
Brimming with packages stamped ‘Feelunique’
A civilisation of brushes & pencils,
Built on a foundation of beauty essentials.
From there a parcel, one frost-bitten night
Led his cosmetic chums on a magical flight
Adorned with addresses, and tied to balloons
Their adventure began by the silvery moon
The snow leopard waved at this parcel parade
And the reindeer waggled his antlers and brayed,
The penguin flapped flippers and let out a squeak
As a smile opened out on her bright orange beak
Then alone, our hero, as night became dawn,
Descended upon his intended front lawn.
To brighten your morning, your day, and your week
A civilisation of brushes & pencils,
Built on a foundation of beauty essentials.
From there a parcel, one frost-bitten night
Led his cosmetic chums on a magical flight
Adorned with addresses, and tied to balloons
Their adventure began by the silvery moon
The snow leopard waved at this parcel parade
And the reindeer waggled his antlers and brayed,
The penguin flapped flippers and let out a squeak
As a smile opened out on her bright orange beak
Then alone, our hero, as night became dawn,
Descended upon his intended front lawn.
To brighten your morning, your day, and your week
With warm season’s greetings, lots of love, Feelunique.
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Beauty Calendars and Christmas Collection
Photoshoot Art Direction
Animation Art Direction
Transit Packaging
For all parcels delivered by feelunique.com during the Holiday Season 2018
Web Assets
PR Event at ELLE WEEKENDER - November 2018
