Feelunique's Christmas Campaign & Collection 2020
COME TOGETHER THIS CHRISTMAS
Brief:
*Create unique packaging for the Powered by Feelunique Christmas Collection.
*Photoshoot for all markets
*Visual Identity for all communications
#UniqueTogether
After a year of isolation, separation, and missed milestones, celebrate and reconnect with the most special people in your life with gifts as unique as they are.
*PACKAGING DESIGN
We've commissioned Lydia Kasumi Shirreff, Paper Artist, to work with us on the packaging design.
“The artwork was inspired by my love of geometric shapes and patterns. Through the medium of cut and layered paper, I was asked to celebrate the concept of Coming Together This Christmas. The design itself references unity and togetherness with the circular nature of the motif and by incorporating heart shapes into the pattern. We chose not too-overtly Christmas colors, using deep blues and greens, but then added highlights of red and gold to keep it festive. The central motif was developed from a stylised Christmas wreath.”
*Initial Sketches by Lydia
Adding Colour in Mock-up format
*FINAL COLLECTION
*HUB PREVIEW
*EMAIL EXAMPLES
